Program Title
EXECUTIVE MASTER OF BUSINESS ADMINISTRATION
Strategic Marketing Communications
Program Code
HMGMBA04
Semester Credit Hours
Min. 60.0
Expected Length
≥3.0 Months (Subscription-based)
≥4.0 Months (Competency-based)
6.5 Months (Full-time)
10.0 Months (Half-time)
Modes of Study
Full-time
Half-time
Competency-based
Subscription-based
Methods of Delivery
On-campus
Hybrid
Online
Admissions Deadline
No Deadline
Next Start Date
February 13, 2023
OVERVIEW
The AUS's Executive Master of Business Administration (Executive M.B.A.) in Strategic Communication program prepares graduates for a career in public relations, marketing, and other communications-based fields. The skills acquired in this program allow professionals in these fields to contribute significantly to the success of the companies they represent.
Strategic communication is a sub-specialty in the communications field. While communication covers a broad range of activities that includes advertising, broadcasting, and internal communication, strategic communication refers to the delivery of focused messaging that meets an organization's strategic goals and advances a particular brand's message.
For strategic decision-makers in the private and public sectors, 'marketing' describes a fundamental approach to general management decision-making and a necessary set of business functions. Business people trained in marketing can provide critical input in such areas as markets, competitors, and portfolios of operating technologies. As such, the field of marketing is valuable preparation for many types of management careers, including consulting, entrepreneurial management, line management, and managing one's own business.
This program prepares students to plan, execute and evaluate business strategies that match an organization's mission. It focuses on utilizing results-driven proactive and reactive messaging strategies and applying best practices when communicating potential risks to the public.
CURRICULUM
Course Code
Course Title
Credits
GENERAL REQUIREMENTS
Course Code
Course Title
Credits
CORE REQUIREMENTS
Course Code
Course Title
Credits
CONCENTRATION REQUIREMENTS
Course Code
Course Title
Credits
INTERNSHIP EXPERIENCE AND/OR FIELD EXPERIENCE REQUIREMENT(S)
Compulsory | Optional
FUNDING
1. All applicants must demonstrate sufficient English language proficiency by:
Being a citizen of a country where English is an official/major language; or
Demonstrating an ability to communicate in English that is at least at English level B2 in the Common European Framework of Reference.
2. All applicants must demonstrate sufficient academic and professional capacities by:
Having completed an undergraduate degree or equivalent professional qualification; and
Having a minimum of two years of relevant professional experience.
Point (1) and (2) must be satisfied before an unconditional offer can be made.
Admission by exception is considered on a case-by-case basis, subject to the following:
(a) Passing two business core courses, each one with a minimum score of 70%; and
(b) Having a very influential employment record with a high degree of responsibility; or
(c) Passing an individualized Special Qualifying Examination; and
(d) Having professional qualifications with substantial work experience.
Points (a) & (b) or (c) & (d) must be satisfied before an unconditional offer can be made.
Standard Masters-Level Tuition per Semester Credit Hour for the 2022-2023 Academic Year is 1,100.
Because the American University of Science is a private university, there is no difference between in-state and out-of-state tuition.
Standard Masters-level Fee and Expense Budget for the 2022-2023 Academic Year
Application Fee: $100
Academic Premium Fee: $1000
Document Fee: $500
Graduation Fee: $1000
University Services and Support Fee: $1500
Program Withdrawal Fee: $100
Course Late Registration Fee: $100
Standard 60-credit Executive M.B.A. Tuition for the 2022-2023 Academic Year is $66,000.
ADMISSIONS
OFFICE OF ACADEMIC AFFAIRS
%20-%20Small.png)
THE American University of Science
1110 Nuuanu Ave, #A1-5100, Honolulu HI 96817, USA
VISIT MAP EVENTS PEOPLE CAREERS CONTACT
PRIVACY ACCESSIBILITY SOCIAL MEDIA HUB
© 2023 The American University of Science
.png)
Program Title
EXECUTIVE MASTER OF BUSINESS ADMINISTRATION
Strategic Marketing Communications
Program Code
HMGMBA04
Semester Credit Hours
Min. 60.0
Expected Length
≥3.0 Months (Subscription-based)
≥4.0 Months (Competency-based)
6.5 Months (Full-time)
10.0 Months (Half-time)
Modes of Study
Full-time
Half-time
Competency-based
Subscription-based
Methods of Delivery
On-campus
Hybrid
Online
Admissions Deadline
No Deadline
Next Start Date
February 13, 2023
The AUS's Executive Master of Business Administration (Executive M.B.A.) in Strategic Communication program prepares graduates for a career in public relations, marketing, and other communications-based fields. The skills acquired in this program allow professionals in these fields to contribute significantly to the success of the companies they represent.
Strategic communication is a sub-specialty in the communications field. While communication covers a broad range of activities that includes advertising, broadcasting, and internal communication, strategic communication refers to the delivery of focused messaging that meets an organization's strategic goals and advances a particular brand's message.
For strategic decision-makers in the private and public sectors, 'marketing' describes a fundamental approach to general management decision-making and a necessary set of business functions. Business people trained in marketing can provide critical input in such areas as markets, competitors, and portfolios of operating technologies. As such, the field of marketing is valuable preparation for many types of management careers, including consulting, entrepreneurial management, line management, and managing one's own business.
This program prepares students to plan, execute and evaluate business strategies that match an organization's mission. It focuses on utilizing results-driven proactive and reactive messaging strategies and applying best practices when communicating potential risks to the public.